ba'-a-li ba`ali, ("my master"): Baal, a common name for all heathen gods, had in common practice been used also of Yahweh. Hosea (Ho 2:16,17) demands that Yahweh be no longer called Ba`ali ("my Baal" = "my lord") but 'Ishi ("my husband"), and we find that later the Israelites abandoned the use of Ba`al for Yahweh.
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International Standard Bible Encyclopedia
The International Standard Bible Encyclopedia, James Orr, General Editor, 1844–1913 edition.