Suasion

Sua″sion (?), n. [L. suasio, fr. suadere, suasum, to advise, persuade, fr. suadus persuading, persuasive; akin to suavis sweet: cf. OF. suasion. See Suave, and cf. Dissuade, Persuade.] The act of persuading; persuasion; as, moral suasion.